Advanced Facebook for Business

In this workshop, you will learn how to:

Welcome & Discussion (10 min) 

• 32 Ways to Use Facebook for Business

Facebook & Social Media Marketing (10 min)

• Social Media Marketing - Social media marketing has three important aspects:
  • Creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz is the piece that makes social media marketing work, it replicates a message not through purchase of an ad, but through user to user contact.
  • Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook are exactly this.
  • It is conversational. Social media marketing is not fully controlled by the organization, it allows for user participation and dialogue. Potentially a badly designed social media marketing campaign can backfire on the organization that created it. That is the reason that SMM campaigns must fully engage and respect the users.
• 10 Rules for Advertising on Facebook.

Quick Overview of Beginning Facebook (5 min) 

• Beginning Facebook

Recent Changes in Facebook (5 min) 

News Feed

When you first log into Facebook, you’ll see the the News Feed.  The News Feed automatically picks the stories it thinks are most important to you based on how many friends have liked and commented on them and various other factors.  Events that used to appear in the Highlights section are now back in the News Feed.  This includes when friends are tagged in photos, make friends, become fans, join a group, and RSVP to events.

Live Feed

Once you’ve caught up on the important stories in the News Feed, you can switch to the Live Feed to see what’s happening now.  The Live Feed is not filtered and shows all the posts.  The cool thing is it will continue to update in real-time while you are logged in, so you get a sense of hanging out at a digital party where everybody knows your name.

Establish a "Vanity URL" (10 min)

• Facebook Username General Information
• Select a username at http://www.facebook.com/username.

  You can select a username that Facebook suggests or create your own. Select "Check availability" to check for available usernames. If the desired username is available, click "Confirm" in order to confirm your choice.

Search to find Groups and Fan Pages & Learn How to Network (20 min) 

• Type the word groups into the Search window at the top of the page. This will take you to the Groups page where you can search for groups, access your groups or create a new group. 

• With Facebook Groups, you can join and create up to 200 groups. Groups can be based around shared interests, activities, or anything you like. The Groups application page displays your recently updated groups as well as groups your friends have joined recently.

BREAK (5 min)

Set Security Settings (20 min)

• Start with the Settings tab first to get a username, set a security question and Set your privacy settings.

• In the Profile settings, control who can see information on your profile page. In the Search settings, control who can search for you, what they can see, and how they can contact you. In the News feed and Wall settings, control what Recent Activity is visible on your profile and in your friends' home pages. In Applications, control what information is available to applications you use on Facebook.
• Everyone, Friends of Friends, Only Friends are your choices for who can see your information. You can also customize some settings to exclude certain friends or groups of friends.
• 

Facebook Groups vs. Facebook Fan Page. Which is Better? (10 min)

• Facebook allows for 2 networking tools: Creating/ joining a Facebook group;Creating/ joining a Facebook fan page. Read the comparison.

Create a Facebook Group (20 min)

• Create a Group - This article tells you how to create a Facebook group. (Beginning Facebook Workshop)

BREAK (5 min) 

Create a Facebook Fan Page (30 min)

• It can be a little difficult finding on Facebook where to begin a fan page, so you’ll have to go to the main page for creating a fan page. This article tells you how to create a fan page.
• 5 Elements of a Successful Facebook Fan Page

How to Do "Stuff" with Your Facebook Fan Page (30 min)

• Let's Explore - There is so much you can do with a fan page. This Facebook page will let your explore your options.
• Conduct market research, share results with your network
• Post business updates, discounts and package deals on your wall 
• Integrate feeds from other social media and web sites into your Facebook profile; post newsletters

 Additional Links:

• HOW TO: Integrate Facebook With Your Blog