FacebookAdv


 

Advanced Facebook for Business

 

 

In this workshop, you will learn how to:

  • Develop a Facebook business strategy
  • Establish a "vanity URL" so that people can easily find you 
  • Locate new clients and customers and develop relationships with them
  • Keep parts of your profile private
  • Set up and manage your fan pages, link to our company website, newsletter, blogs, etc.
  • Conduct market research, share results with your network
  • Post business updates, discounts and package deals on your wall 
  • Integrate feeds from other social media and web sites into your Facebook profile; post newsletters 
  • Search to find groups and fan pages related to your business - by industry, location, and career field
  • Locate experts in your field 
  • Utilize your personal profile to promote your business
  • Educate your clients, share useful articles and information with them and get feedback from them
  • Make the maximum use of your site with the minimum time

  


 

Welcome & Discussion (10 min) 

 

 

Facebook & Social Media Marketing (10 min)

 

Quick Overview of Beginning Facebook (5 min) 

 

 

Recent Changes in Facebook (5 min) 

 

News Feed

When you first log into Facebook, you’ll see the the News Feed.  The News Feed automatically picks the stories it thinks are most important to you based on how many friends have liked and commented on them and various other factors.  Events that used to appear in the Highlights section are now back in the News Feed.  This includes when friends are tagged in photos, make friends, become fans, join a group, and RSVP to events.

Live Feed

Once you’ve caught up on the important stories in the News Feed, you can switch to the Live Feed to see what’s happening now.  The Live Feed is not filtered and shows all the posts.  The cool thing is it will continue to update in real-time while you are logged in, so you get a sense of hanging out at a digital party where everybody knows your name.

 

 

 

 

 

 

 

  

Establish a "Vanity URL" (10 min)

 

 

Search to find Groups and Fan Pages & Learn How to Network (20 min) 


 

BREAK (5 min)

 

Set Security Settings (20 min)

 

 

 

 

Facebook Groups vs. Facebook Fan Page. Which is Better? (10 min)

 

 

Create a Facebook Group (20 min)


 

BREAK (5 min) 

 

Create a Facebook Fan Page (30 min)

 

 

How to Do "Stuff" with Your Facebook Fan Page (30 min)

 

 


 

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